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3. Manchester United

Deloitte Football Money League 2013

2012 revenue 2011 revenue 2011 position
€395.9m (£320.3m) €367m (£331.4m) 3

Manchester United retain third place in the Money League despite revenues declining by £11.1m (3%) to £320.3m (€395.9m) in a season which saw the club narrowly miss out on retaining their Premier League title as well as suffer early exits from the UEFA Champions League and FA Cup.

Manchester United

The club continue to make great strides in their commercial operations, with revenue increasing by £14.2m (14%) to £117.6m (€145.4m), to become the largest element (contributing 37%) of their total, having been the smallest in the previous year. This was driven by new global partnerships such as the innovative DHL training kit deal, reportedly worth £10m per season. The club also entered into several new regional partnerships, particularly in the new media and mobile sectors, which contributed £20.7m of revenue.

Looking forward, further commercial revenue growth is expected, having entered into a world-record $559m (£357m) deal with General Motors for Chevrolet to become their exclusive shirt sponsor for seven years beginning in 2014/15. Revenues delivered in 2014/15 will be more than double those from the current Aon deal, worth a reported £20m per year, with slight year on year increases built into the arrangement. As part of the deal, the club will receive around £12m in each of the 2012/13 and 2013/14 seasons. The size of this deal has prompted the club to negotiate an early buyout of the DHL training kit agreement, effective from the end of the 2012/13 season, as they seek greater value from these rights.

Failure to progress beyond the group stage of the Champions League led to a fall in broadcast revenue of £13.2m (11%) to £104m. The club received €36.4m (£29.5m) of UEFA distributions, which is a decrease of €16.8m (32%) on the €53.2m they received for the 2010/11 campaign in which United reached the final, finishing runner-up to Barcelona.

The club’s attendance levels increased slightly in 2011/12, with an average home crowd of 75,387 for league matches. This helped matchday revenue per game to rise from £3.8m to £3.9m (€4.9m). However, as a result of playing four fewer home games (25) compared with the previous season, overall matchday revenue decreased by £12.1m (11%) to £98.7m (€122m).

Despite the favourable movements in the Sterling exchange rate, United are further behind the Spanish top two in 2011/12, with a gap of €87.1m to second placed FC Barcelona, which serves to emphasise the importance of on-pitch success. If the Red Devils can consistently produce improved results, particularly in qualifying for later stages of the Champions League, then, together with the Chevrolet deal and  commencement of the new, improved Premier League broadcasting deal in 2013/14 which will deliver an uplift of at least £20m, the club should be able to mount a stronger challenge to their Spanish competitors in our ranking in the coming years.

Register The Deloitte Football Money League 2013 top 20 clubs

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