Deloitte Football Money League 2013
|2012 revenue||2011 revenue||2011 position|
|€148.4m (£120.1m)||€114.9m (£103.8m)||20|
2011/12 was a year to remember for Napoli fans. Not only did the club win the Coppa Italia, their first trophy for more than 20 years, but the season saw the Azzuri’s inaugural appearance in the UEFA Champions League, where the club surprised many by qualifying from their group at the expense of Manchester City, before losing to eventual winners Chelsea in the last 16. This success saw Napoli move up five places in the Money League to 15th, with total revenues growing €33.5m (29%) to €148.4m (£120.1m).
A €27.8m (48%) increase in broadcast revenues to €85.8m (£69.5m) was the largest contributor to Napoli’s climb up the Money League. This was primarily a result of the increased UEFA central distributions received for competing in the Champions League, up to €27.7m from the €2.3m received in 2010/11. As with other Italian clubs, Napoli relies heavily on this source, which represented 58% of total revenue in 2011/12.
Hosting matches against the likes of Bayern Munich, Chelsea and Manchester City at the Stadio San Paolo helped matchday revenues grow €2.6m (12%) to €24.6m (£19.9m). Despite attendances regularly exceeding 35,000, this source represented only 16% of total revenues, with the ability to generate significant matchday and commercial revenue limited whilst playing in a municipal stadium.
Commercial revenue rose €3.1m (9%) to €38m (£30.7m) as Napoli benefitted from the dual-shirt sponsorship between long-term shirt sponsor Lete and new joint-sponsor MSC Cruises.
A fifth place Serie A finish in 2011/12 meant that Napoli missed out on Champions League football in 2012/13. Whilst progression from the group stages of the Europa League will generate some revenue, the shortfall from a lack of top-level European football, particularly for a club so dependent on broadcast revenue, may see Napoli drop out of the Money League top twenty in next year's edition.
|The Deloitte Football Money League 2013 top 20 clubs|