19. AS Roma
|2012 revenue||2011 revenue||2011 position|
|€115.9m (£93.8m)||€143.5m (£129.6m)||15|
AS Roma drop four places to 19th position in the Deloitte Football Money League, with total revenue decreasing to €115.9m (£93.8m) in 2011/12, a €27.6m (19%) decrease. This is largely due to the failure to qualify for the UEFA Champions League. The Giallorossi endured a disappointing 2011/12 season, exiting the Italian Cup at the quarter-final stage, losing in the UEFA Europa League qualifying round, and finishing in 7th place in Serie A, and missing out on European football altogether for the 2012/2013 season. Off the field 2011/2012 was a significant season for Roma, with the club being sold to a consortium led by US entrepreneur Thomas DiBenedetto.
Roma’s broadcast revenue has decreased by €26.7m (29%) to €64.4m (£52.1m), as a result of failing to qualify for Champions League football. Roma didn’t receive any UEFA distributions as they were knocked out in the qualifying rounds of the Europa League, having received €30.1m (£27.2m) in 2010/11 for reaching the last 16 stage in the Champions League.
Roma’s lack of European football contributed to four fewer home games being played at the Stadio Olimpico than in the 2010/2011 season. As a result, matchday revenue decreased by €2.9m (16%) to €14.7m (£11.9m), despite the average attendance increasing by 9%. Roma have recently announced plans to build a new stadium, not due to be completed until 2016/2017 season at the earliest.
The one area of growth in the 2011/2012 season was in Roma’s commercial revenue, which achieved an increase of €2m (6%) to €36.8m (£29.8m), up by 6%. This stream is supported by Roma’s two long term deals; shirt sponsor Wind, and kit supplier Basic Italia (Kappa brand). New deals with Volkswagen and more notably Disney (ESPN) highlight the new owners’ vision for utilising growth opportunities in new markets for Roma.
Whilst AS Roma’s long-term future looks brighter with a new stadium development confirmed under their new ownership, in the short-term the Giallorossi’s on-pitch success in the form of Champions League qualification is imperative in order to increase overall revenues and maintain their Money League status.
|The Deloitte Football Money League 2013 top 20 clubs|