14. Schalke 04
Deloitte Football Money League 2013
|2012 revenue||2011 revenue||2011 position|
|€174.5m (£141.2m)||€202.4m (£182.8m)||10|
The absence of UEFA Champions League football in 2011/12 was the main factor behind Schalke’s €27.9m (14%) drop in total revenues to €174.5m (£141.2m), slipping four places to 14th in this year’s Money League.The appointment of Hubb Stevens in September 2011 for a second stint in charge of the Royal Blues saw the club reach the quarter-finals of the UEFA Europa League and finish third in the Bundesliga, securing Champions League football for 2012/13 on the penultimate matchday.
Broadcast revenues decreased by €36.3m (49%) to €38m (£30.7m) largely due to the club’s failure to qualify for Champions League football in 2011/12.Schalke’s success in the 2010/11 German Cup saw them instead qualify for the Europa League, earning UEFA central distributions of €10.5m down from €39.8m in central distributions as a result of reaching the semifinals of the Champions League the previous season.
Despite the lack of Champions League football, commercial revenues increased to by €11.1m (13%) to €93.4m (£75.6m), underpinned by the club’s commercial partnership with Russian energy company Gazprom,which has extended its shirt sponsorship agreement for an additional five years through to June 2017, worth an estimated €15m per season.
Schalke’s improved league performance and lengthy run in the Europa League helped maintain sell-out crowds at the Veltins Arena for most matches, with the €2.7m (6%) decrease in matchday revenues to €43.1m (£34.9m) attributable to the lower profile European games and an early exit from the German Cup.
A disappointing first half to the league campaign,combined with an early exit from the domestic cup saw Hubb Stevens sacked in December 2012.Notwithstanding this, the club have successfully qualified for the last 16 of the Champions League in 2012/13. This, together with the announcement of a host of new or renewed commercial agreements, should see Schalke climb back up the Money League in next year's edition.
|The Deloitte Football Money League 2013 top 20 clubs|