16. Olympique de Marseille
Deloitte Football Money League 2013
|2012 revenue||2011 revenue||2011 position|
|€135.7m (£109.8m)||€150.4m (£135.8m)||14|
Olympique de Marseille fall two places to 16th position in the Money League due to a €14.7m (10%) decrease in revenues to €135.7m (£109.8m).
OM experienced mixed fortunes on the pitch in 2011/12, with success coming in the League Cup, winning this competition for the third consecutive season, as well as in reaching the quarter final of the Champions League. However, the club endured a disappointing league campaign in 2011/12, eventually finishing tenth in Ligue 1.
Advancing one round further in the Champions League compared with the previous season drove an increase in UEFA distributions of €1.9m to €27.0m (£21.8m).However, broadcast revenue as a whole, which accounted for 52% of OM’s total revenue, fell by €7.6m to €70.6m (£57.1m) due to reduced domestic distributions as a result of their tenth place finish in Ligue 1.
The reduction in capacity of the Stade Vélodrome as it undergoes redevelopment ahead of Euro 2016 has resulted in a decline in matchday revenue of €7.5m to €18.1m (£14.6m). OM’s average league match attendance of 40,445 was 21% (10,636) lower than in the previous season, and with the stadium renovation not expected to be completed until the summer of 2014, matchday revenue generation is limited in the short term.
OM recorded a slight increase in commercial revenue of €0.4m to total €47m (£38.1m). The 2011/12 season was the last with BetClic as the club’s main shirt sponsor, with sporting goods retailer Intersport replacing it for the 2012/13 season as part of a deal worth a reported €6m per season.
In 2012/13, OM’s non-participation in the Champions League, coupled with their elimination from the Europa League at the group stage, will probably result in the club dropping out of the top 20 for the first time in seven years. Improved domestic performance resulting in regular participation in the Champions League will be required to return the club to their former heights in future editions.
|The Deloitte Football Money League 2013 top 20 clubs|