15. AS Roma
Deloitte Football Money League 2012
|2011 revenue||2010 revenue||2010 position|
|€143.5m (£129.6m)||€122.7m (£100.5m)||18|
AS Roma’s return to the Champions League helped it rise three places in this year’s Money League, with overall revenue growing by €21.2m (17%) to €143.9m (£130m). However, the Giallorossi were unable to sustain their domestic title challenge from the prior season, finishing sixth in Serie A and losing out in the semi-final of the Coppa Italia.
Despite participation in the Champions League in 2010/11, Roma’s matchday revenue decreased by €1.4m (7%) to €17.6m (£16.3m) as average attendance levels fell by 15% to 34,665. The club are reportedly looking to complete the construction of a new, wholly-owned stadium by 2014. This would see them move away from the council owned Stadio Olimpico, offering the opportunity to generate additional matchday and commercial revenues.
Roma’s broadcast revenues increased by €25.5m (39%) to €91.1m (£82.3m), despite the introduction of collective selling arrangements in Serie A. The club’s progression to the last 16 of the Champions League earned €30.1m (£27.2m) in UEFA distributions, compared with the €2.4m earned from the Europa League in 2009/10.
Commercial revenue declined by €3.3m to €34.8m (£31.4m). This revenue stream is underpinned by long term agreements with shirt sponsor Wind and kit supplier Basic Italia, contributing at least €6m (£5.4m) and €5.1m (£4.6m) respectively. The 2012/13 season will be the final year under the sponsorship deal with Wind.
The end of the 2010/11 season saw significant changes at the club, with a number of high profile signings made under the instruction of new head coach Luis Enrique. The Spaniard was appointed shortly after a change in ownership of the club, with the Sensi family selling to a consortium led by US entrepreneur Thomas DiBenedetto in April 2011. However, this has not translated to on-pitch success with Roma making a stuttering start to the 2011/12 season. The Giallorossi’s failure to qualify for either European competition in 2011/12 could threaten their position in next year’s Money League.
|The Deloitte Football Money League 2012 top 20 clubs|