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1. Real Madrid

Deloitte Football Money League 2013

2012 revenue 2011 revenue 2011 position
€512.6m (£414.7m) €479.5m (£433m) 1

Real Madrid not only maintain their position as the leading club in the Deloitte Football Money League for an eighth consecutive season, equalling Manchester United’s record, but also become the first club to surpass the €500m revenue threshold. Revenue increased by €33.1m (7%) to €512.6m (£414.7m) in 2011/12 and with a slightly increasing €29.6m gap to rivals FC Barcelona, Real Madrid remain the team to catch. 

Real Madrid

2011/12 will be remembered as a record breaking year for ‘Los Merengues’ both on and off the pitch. They won the La Liga title for the 32nd time gaining 100 points in the process - a feat that has never previously been achieved by any Championship winning side in any of the ‘big five’ European leagues. In doing so, they won 32 games scoring 121 goals, the most ever by a La Liga side in both cases. Jose Mourinho’s side also had a good run in the UEFA Champions League before being defeated by Bayern Munich in the semi-finals.

Matchday revenue has increased by €2.6m (2%) to €126.2m (£102.1m) and with the club recently announcing ‘Proyecto Bernabéu’ detailing plans to increase the capacity of the stadium with an increased corporate hospitality offering. Matchday revenue will grow in the future as the matchday experience for fans improves.

Real Madrid’s broadcast revenue is generated from their broadcast rights contract with Mediapro which runs until 2014/15 and UEFA Champions League and friendly matches. In 2011/12 they saw an increase of €15.7m (9%) to €199.2m (£161.2m) thanks primarily to the variety of friendly matches played. The Club toured the US, China, Kuwait and played friendly matches across Europe during the 2011/12 season which delivered increased revenue.

Commercial revenue has increased by €14.8m (9%) to €187.2m (£151.4m) thanks to increased sales of Adidas merchandise and Real Madrid merchandise in their shops. This highlights the strength of the Real Madrid brand and the popularity of the club amongst fans from all over the world. Additionally, the 2011/12 season saw the commencement of agreements with Emirates Airlines and the Spanish Banking Group BBVA. The commercial strength of Real Madrid is highlighted by their ability to achieve growth during difficult economic times in Spain and demonstrates that global brands are keen to align themselves with the world’s most successful football club.

During the 2011/12 season, Real Madrid extended their kit deal with Adidas through to 2019/20. Its current shirt deal with BWin expires at the end of 2012/13. Given the value of recent shirt deals negotiated by their European peers, Real Madrid may expect further revenue growth with a new deal. These factors, combined with the planned expansion of the Bernabéu, mean Madrid are strongly placed to retain their top position in the Money League, for a record breaking ninth year.

Register The Deloitte Football Money League 2013 top 20 clubs

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