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7. Manchester City

Deloitte Football Money League 2013

2012 revenue 2011 revenue 2011 position
€285.6m (£231.1m) €169.6m (£153.2m) 12

As forecast in the 2010/11 edition, Manchester City enter the Money League top ten for the first time in their history jumping up five places to 7th. Their inaugral participation in the UEFA Champions League and the commencement of the club’s ten-year partnership with Etihad Airways contributed to revenue growth of £77.9m (51%) – the highest of all Money League clubs. On the pitch, City became English League Champions for the first time in 44 years after a dramatic climax to the Premier League season where they pipped their neighbours Manchester United to lift the trophy. However, their strong league form did not translate to the European stage and they failed to qualify from the Group stages of the UEFA Champions League and were knocked out of the UEFA Europa League at the last 16 stage.

Manchester City

City’s broadcast revenue increased by £19.4 (28%) thanks largely to the receipt of UEFA Champions League and UEFA Europa League distributions totalling £22.5m (€27.8m). This compares with Europa League distributions in the previous year of £5.5m (€6.1m) and highlights the importance of UEFA Champions League participation to the top Money League clubs.

Domestically, City were the recipients of the highest payout of all Premier League clubs receiving £60.6m (€74.9m) in broadcast payments after winning the Premier League; an increase of £5m (€6.1m) from the previous season when they finished in third place.

Despite playing two fewer home matches in 2011/12 than in the previous season matchday revenue grew by £4.3m (16%). The 3% increase in average home league attendance to 47,045 and the quality of match on offer to the fans through UEFA Champions League participation were the major factors in this increase. The club achieved an impressive 99% utilisation of the Etihad Stadium in 2011/12; on-pitch success has brought more fans through the turnstiles with the club reporting that attendances have grown by 10% since 2008/09.

Commercial revenue almost doubled to £112.1m (€138.5m). The most significant component of this growth was the commencement of the new partnership with Etihad Airways. As Premier League champions and now regular Champions League participants, the club will undoubtedly look to capitalise commercially on their global status. In 2012/13 they have already agreed a new deal with Hugo Boss and announced a kit deal with Nike from the start of the 2013/14 season.

City’s impressive revenue growth has seen them climb the Money League rapidly. In order to have a chance to maintain a top ten place or challenge the top five, the club must strive for improved UEFA Champions League performance and continue to develop their commercial potential.

Register The Deloitte Football Money League 2013 top 20 clubs


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