16. Borussia Dortmund
Deloitte Football Money League 2012
|2011 revenue||2010 revenue||2010 position|
|€138.5m (£125.1m)||€105.2m (£86.1m)||-|
Borussia Dortmund re-enter the Money League on the back of a successful domestic campaign in 2010/11, which saw the club crowned Bundesliga champions for the first time since 2001/02. This helped generate record revenues of €138.5m (£125.1m), a €33.3m (32%) increase on 2009/10.
Commercial revenue contributed the most to Dortmund’s increase – up €18m (30%) to €78.7m (£71.1m). More significantly, this represented 57% of the club’s total revenues, the highest proportion of any Money League club. The club’s long-term marketing agreement with Sportfive provides the platform for strong commercial performance, which includes recently extended deals with shirt sponsor Evonik Industries and stadium naming rights holder Signal Iduna (both until 2015/16). These deals generate a reported €9m (£8.1m) and €4m (£3.6m) per season respectively.
Die Borussen’s home league matches drew on an average crowd of 78,416, second only to Barcelona in this year’s Money League, which helped matchday revenue increase by €4.3m (18%) to €27.7m (£25m). Low ticket prices, particularly in the Südtribüne terrace which houses c.25,000 standing supporters, led to comparatively low average matchday revenue of only €1.3m (£1.2m).
Broadcast revenue increased by €11m (52%) to €32.1m (£29m), thanks in part to Dortmund’s return to UEFA competition. The club received €4.5m (£4.1m) in UEFA distributions as a result of its Europa League participation. The club’s higher league position also provided additional Bundesliga broadcast distributions.
Dortmund continue to progress their commercial partnerships, with Puma confirmed to replace Kappa as kit supplier from 2012/13, as well as a number of ‘Champion Partners’ being added to the expanding roster of commercial partnerships. This strategy, together with the club’s participation in the Champions League in 2011/12, should see Die Borussen challenge further up next year’s Money League.
|The Deloitte Football Money League 2012 top 20 clubs|