18. Hamburger SV
|2012 revenue||2011 revenue||2011 position|
|€121.1m (£98m)||€128.8m (£116.3m)||18|
Hamburger SV remain in 18th position in this year's Money League, despite recording a €7.7m (6%) decrease in revenues to €121.1m (£98m). Die Rothosen’s disappointing 15th place finish in the Bundesliga meant that they narrowly avoided losing their standing as the only ever-present side in the competition’s 50-season history.
As is common with other Bundesliga clubs, the main proportion (48%) of Hamburg’s revenue came from commercial activities. The €58.1m (£47.0m) generated did, however, represent a marginal decrease of €2.2m (4%) from 2010/11. The club continue to benefit from the supportive business community in Germany’s second largest city, with significant contributions coming from their shirt sponsor Emirates and stadium naming rights partner Imtech.
A second successive season without European football and another early exit from the German Cup meant that Hamburg played the same number of home games in 2011/12 (17) as in the previous season. However, their average home league attendance fell by 2% (1,040) to 53,190, which contributed to a €1.8m (4%) reduction in matchday revenue to €40m (£32.4m).
At €23m (£18.6m), Hamburg’s broadcast revenue is the second smallest of any Money League club. Their lower league finishing position compared with the previous season, and resulting reduced domestic distributions, led to a €3.7m (14%) decrease in broadcast revenue.
After a disappointing start to the 2012/13 campaign, the signing of Rafael van der Vaart for his second spell at the club has prompted an upturn in their on-pitch fortunes. However, they will need a strong second half of the season in order to return to European competition, which will be required for the club to be sure of being present in the Money League top 20 in the coming years.
|The Deloitte Football Money League 2013 top 20 clubs|