8. AC Milan
|2012 revenue||2011 revenue||2011 position|
|€256.9m (£207.9m)||€234.8m (£212m)||7|
AC Milan drop one place to eighth in this year’s Money League, but remain the leading Italian club ahead of Juventus and city rivals Internazionale. Total revenues increased by €22.1m (9%) to €256.9m, although this wasn’t enough to prevent Manchester City leapfrogging them into seventh place. On the pitch, Milan were pipped to the 2011/12 Serie A title by unbeaten Juventus, and lost to Barcelona in the quarter-finals of the Champions League, their best run in the competition since winning it in 2007.
Matchday revenue of €33.8m (£27.4m) increased by 1% (€0.2m), as the Rossoneri played two more home matches than the prior year, but saw average league attendances reduce from 53,637 to 48,487. Along with their co-tenants Inter, AC Milan continue to struggle to generate sufficient matchday revenue from their ageing San Siro home to keep pace with the Money League’s top clubs. Despite the fact that their Stamford Bridge stadium has just over half the capacity of the San Siro, fifth-placed Chelsea generated about three times the matchday revenue of AC Milan in 2011/12.
An increase of €18.6m (17%) in broadcast revenue to €126.3m (£102.2m) was driven largely by a €14.1m increase in UEFA distributions to €39.9m, resulting from an improved performance in the Champions League. Domestic distributions also increased compared with the prior year, and Milan’s success in the 2011 Italian Super Cup in Beijing ensured the club did not end the season empty-handed.
Commercial revenue growth of €3.3m (4%), from €93.5m to €96.8m (£78.3m), represents a slow-down from the previous year’s growth rate. That year’s figure was boosted by the first year of shirt sponsorship from Emirates, as well as several other new commercial partnerships. New partnerships for the 2012/13 season were announced with betting company Iziplay Poker, Italian rail operator Trenitalia, and British biscuit brand McVities Digestives, all adding to Milan’s impressive portfolio of global commercial partners.
AC Milan are solidly placed to continue as one of only four perennial top ten clubs in the Money League next season. But with limited scope to increase matchday or commercial revenue without significant investment in stadium facilities, their only apparent route to increasing revenue in the short term and improving on eighth place is success in the Champions League.
|The Deloitte Football Money League 2013 top 20 clubs|