11. Borussia Dortmund
|2012 revenue||2011 revenue||2011 position|
|€189.1m (£153m)||€138.5m (£125.1m)||16|
A Bundesliga and domestic cup double, the first in the club’s history, together with participation in the group stages of the UEFA Champions League for the first time since 2002/03 helped Borussia Dortmund climb five places to 11th in this year’s Money League. This is the club’s highest position in the Money League since 1997/98. As expected, a return to top level European action and continued commercial development helped the club grow total revenues by €50.6m (37%) to €189.1m (£153m) in 2011/12.
The biggest contribution to Dortmund’s total revenue growth was the €28.3m (88%) increase in broadcast revenue to €60.4m (£48.9m), primarily due to the club’s participation in the Champions League. Despite a relatively disappointing performance, which saw Die Borussen finish bottom of their group, Dortmund received €25.4m in UEFA central distributions, a significant increase on the €4.5m received for reaching the group stages of the UEFA Europa League in 2010/11.
In common with other German clubs, commercial revenue accounted for over half of Dortmund’s total revenue, with growth of €18.6m (24%) to €97.3m (£78.7m). The club added betting company ODDSET and online print shop flyeralarm to its roster of ‘champion partners’. The club also secured extensions with existing shirt sponsor Evonik until 2015/16 and stadium naming rights partner Signal Iduna until 2020/21. The 2011/12 season also saw Dortmund open its fifth Fanshop in the city, helping merchandise revenue to increase by 61% to €23.4m.
Matchday revenue increased by €3.7m (13%) to €31.4m (£25.4m) on the back of increased ticket prices, a higher-profile list of visiting teams and an average attendance of 79,860, the highest of any Money League club. A significant proportion of the club’s Signal Iduna Park home is terracing, particularly in the c.25,000 capacity Südtribüne known as the ‘Yellow wall.
Success in the group stages of the 2012/13 Champions League, in which Die Borussen finished top of the ‘group of death’, along with another season of commercial growth, building on the new kit supplier agreement with Puma, will see Dortmund continue the chase to re-join the Money League top ten next year.
|The Deloitte Football Money League 2013 top 20 clubs|