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20. Newcastle United

Deloitte Football Money League 2013

2012 revenue 2011 revenue 2011 position
€115.3m (£93.3m) €98m (£88.5m) n/a

Newcastle United re-enter the Money League in 20th position after a three year absence. The Magpies had been present in all 12 editions of the Deloitte Football Money League up to and including the 2007/08 season with their highest position being fifth in 1997/98. In 2011/12 revenue totalled £93.3m (€115.3m), an increase of £4.7m (5%) from the previous year.

Newcastle United

An increase of £7.1m (15%) in broadcast revenue is the main reason behind Newcastle’s return to the Money League. The team finished in fifth place in the Premier League in 2011/12, their highest position since claiming the same spot in 2003/04, compared with twelfth place the season before thus earning an increase in Premier League central distributions. Their league performance secured qualification for the UEFA Europa League and consequently the club can expect increased revenue from UEFA distributions in 2012/13.

Matchday revenue totalled £23.9m (€29.5m) in 2011/12, equating to 26% of revenue, with the club hosting the same number of games in both seasons (20), and an average league match attendance of 50,280. 

Commercial revenue decreased by £2m (13%) from the previous year after a period of change on the commercial front for the club. Mid-way through the 2011/12 season, Virgin Money took over as shirt sponsor, after acquiring Northern Rock, with the contract running for a further two seasons and an improved deal with kit manufacturer Puma was secured through to 2014.

Looking ahead, the club recently reported that shirt sponsors Virgin Money will be replaced by loan company Wonga.com from 2013/14, as part of a deal which removes stadium naming rights branding and means their home returns to being known as St James’ Park. With European participation in 2012/13 and new commercial deals secured, the club will push to remain in the Money League in next year’s edition, although a top half Premier League finish will strengthen that challenge.

Register The Deloitte Football Money League 2013 top 20 clubs

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