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5. Chelsea

2012 revenue 2011 revenue 2011 position
€322.6m (£261m) €253.1m (£228.6m) 5

Chelsea secures a top five position in the Deloitte Football Money League, with total revenue in 2011/12 increasing by £32.4m (14%) to £261m (€322.6m). This significant growth is largely down to the on-field successes of the season. 2011/12 will be remembered as the year Chelsea became the first London club to win the UEFA Champions League, overcoming Barcelona in the semi-finals and then defeating Bayern Munich in a dramatic penalty shoot-out in the final at the Allianz Arena. Chelsea made it a cup double in defeating Liverpool 2-1 in the FA Cup final. However, their cup form was not matched in the Premier League, finishing in a modest sixth place, their lowest League position for ten years.

Chelsea

Chelsea’s broadcast revenue increased by £14.7m (15%) to £112.8m (€139.4m) thanks primarily to the improved run in the Champions League. Their victorious campaign was worth £48.5m (€59.9m) in UEFA distributions; a €15.4m increase from the previous season’s quarter-final effort. Domestically, Chelsea received £54.4m (€67.2m) in Premier League broadcast payments; a decrease of £3.3m from the previous season when the club finished runners-up.

Commercial revenue increased by £7.5m (12%) to £70.5m (€87.1m), supported by the long term shirt sponsorship and kit supplier deals with Samsung and Adidas. Chelsea signed new agreements with Gazprom, Delta, Audi and Singha from 2012/13, providing the platform for this revenue stream to continue to grow.

Matchday revenue increased by £10.2m (15%) to £77.7m (€96.1m), mainly because of the extra three home games the cup successes generated during the 2011/12 season. Average home league match attendance of 41,478 saw the club once again achieve 98% utilisation of Stamford Bridge. Capacity constraints limit Chelsea’s average matchday revenue per home match to £2.6m (€3.2m); significantly below that of Manchester United, who generate £3.9m (€4.9m) per home match, and London rivals Arsenal at £3.3m (€4.1m). 

Chelsea’s aspirations to develop a new 60,000 capacity stadium took a setback when their bid for Battersea Power Station and the surrounding site was rejected in favour of an alternative real estate development project. Previously the club had stated that any major redevelopment of the current Stamford Bridge site would face major planning and economic obstacles. 

As a result of the continuing difficulties surrounding the stadium redevelopment, Chelsea’s on-pitch success in the Champions League and Premier League is proving fundamental to successfully competing with Arsenal for a top five Money League place. And with an early exit from the Champions League already confirmed for the 2012/13 season, their current superiority will come under threat next year.

Register The Deloitte Football Money League 2013 top 20 clubs

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