17. Olympique Lyonnais
Deloitte Football Money League 2013
|2012 revenue||2011 revenue||2011 position|
|€131.9m (£106.7m)||€132.8m (£119.9m)||17|
Olympique Lyonnais retain seventeenth position in the Money League, but despite reaching both domestic cup finals, the club’s fourth-place finish in Ligue 1 in 2011/12 saw them miss out on the group phase of the UEFA Champions League for the first time since 1999/00, and they will struggle to retain a place in the Money League top 20 next season.
OL’s revenue fell by €0.9m (1%) to €131.9m (£106.7m),with reductions in both matchday and commercial revenues offset by an increase in broadcast revenue.Matchday revenue of €17.7m (£14.3m) is the second lowest of any Money League club, and fell by €1.3m compared with 2010/11. Lyon played two more home games, average league attendance fell from 35,266 to 33,067, and average matchday revenue of €0.7m is the joint-lowest in the Money League.
Commercial revenue reduced by €1.6m (4%) to €42.6m (£34.5m). The previous year included the final €7m instalment of the Sportfive signing agreement, and the loss of this in 2011/12 was offset by revenue from new sponsors Renault Trucks and Veolia. In August 2012 the club announced a new two-year deal with Hyundai, replacing BetClic as principal shirt sponsors.
Broadcast revenue increased by €2m (3%) to €71.6m (£57.9m) and now represents 54% of OL’s total revenue. This was mainly due to increased domestic revenues whereas UEFA distributions remained flat as the club again progressed to the last 16 of the Champions League.
Lyon’s strong start to the 2012/13 domestic season marks a welcome return to form for the club. Having won seven successive Ligue 1 titles between 2002 and 2008, OL faced renewed challenges for domestic honours from Olympique de Marseille, and French football’s emerging giants, Paris St Germain, in particular. A return to former glories will be crucial in ensuring that OL are not left behind by their new domestic rivals. The new 60,000-capacity Stade des Lumieres, currently slated to open in time for the 2015/16 season, will enable OL to significantly boost its matchday revenue, but a return to the Champions League in the immediate future is crucial for the club to fully exploit the opportunities its new home will present and ensure a Money League top 20 position in future.
|The Deloitte Football Money League 2013 top 20 clubs|