3. Manchester United
Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€349.8m (£286.4m)||€327.0m (£278.5m)||(3)|
Manchester United retains third place in the Money League after a season in which the club experienced mixed fortunes on the pitch. Victory in the League Cup for a second successive season and a second placed Premier League finish were tempered by comparatively disappointing FA Cup and UEFA Champions League campaigns.
Overall revenue grew by £7.9m (3%) to £286.4m (€349.8m) with the club’s fortunes on the pitch mirrored by mixed performance across the three revenue categories. A decrease in matchday revenue was more than offset by growth in both broadcasting and most significantly, commercial revenues. Despite favourable fluctuations in the Sterling exchange rate, Barcelona increased the gap between second and third spot in the Money League by €9.4m to €48.3m.
Elimination in the Champion’s League at the quarter-final stage and an early exit from the FA Cup resulted in fewer home games (28 versus 30 in 2008/09) and a decrease of £8.6m (8%) in matchday revenue to £100.2m. However, the Red Devils still generate revenues per home match of £3.6m (€4.4m). Despite a c.5% decrease in season ticket renewal ahead of the 2010/11 season, average league match attendances have to date remained broadly consistent with previous years.
The new cycle of Champions League broadcast and commercial contracts, with improved values, meant that despite a less successful run in the competition, the club’s distribution actually rose by €7.5m (20%) to €45.8m. This was the principal driver of overall broadcasting revenue growth, which increased by £5.1m (5%) in 2009/10.
The club’s commercial activities saw the most significant revenue growth over the year, increasing by £11.4m (16%) to £81.4m. United have built on the commercial success of previous years with the addition of several new commercial partners which boosted revenues in 2009/10 including deals with Turkish Airlines, Betfair and several telecommunications companies. The increased value of the club’s new shirt sponsorship deal with Aon Corporation which came into effect for the 2010/11 season will boost United’s commercial revenue further, as will additional commercial deals including those with Singha, Thomas Cook, Epson and Vina Concha y Toro.
As predicted in last year’s Money League, despite a favourable move in the Sterling exchange rate, the gap between United and its Spanish rivals has increased. Manchester United’s revenue performance this year emphasises that only the most successful on-pitch performance, particularly in the Champions League, along with continued growth in commercial revenues and a stronger Sterling will enable the club to catch the two Spanish clubs.
|The Deloitte Football Money League 2011 top 20 clubs|