20. Aston Villa
Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€109.4m (£89.6m)||€99.0m (£84.3m)||(n/a)|
Following Wembley appearances in both domestic cup competitions, Aston Villa return to the Money League for the first time since 2003/04 with revenue of £89.6m (€109.4m). They take their place as England’s seventh highest revenue generating club, replacing Newcastle United who spent the 2008/09 season in the Football League Champioship.
Villa’s matchday revenue increased by £1.8m (8%) to £24.4m (€29.8m). The Villans attracted an average league attendance of 38,600 at Villa Park during the season achieving stadium utilisation of over 90%, albeit this was a decline on the 2008/09 average of 39,800.
The club’s broadcast revenue, which accounted for 58% of total revenue, increased by £2.6m (5%) on 2008/09 to reach £52.1m (€63.6m). The majority of this revenue, £45.9m, was earned from Premier League broadcast distributions, as the club finished in sixth place for the third successive season.
During 2009/10 the club promoted Acorns, a local children’s hospice, on its shirtfront rather than a fee paying sponsor and so understandably its commercial revenue of £13.1m (€16m) is lower than many of its competitors. This revenue stream will increase in 2010/11 as Villa begins a three year deal with FxPro having re-established a commercial framework for its shirt sponsorship whilst maintaining close links with Acorns as its principal charity partner.
After a second successive early exit from the Europa League and a disappointing first half of the domestic league season Aston Villa must turn things around in the second half of 2010/11 if they are to remain in the Money League’s top 20 next year.
|The Deloitte Football Money League 2011 top 20 clubs|