11. Manchester City
Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€152.8m (£125.1m)||€102.2m (£87.0m)||(20)|
Manchester City are the biggest climbers in this year’s Money League, moving up nine places from 20th to 11th. Under the ownership of the Abu Dhabi United Group, significant investment in the playing squad translated into a fifth placed finish in the Premier League, the club’s highest since the league began. As a result, the club recorded its highest ever revenues, with an increase of £38.1m (44%) to £125.1m (€152.8m).
Commercial revenue more than doubled to £46.7m (€57.0m) and was the principal driver of the club’s overall revenue growth. 2009/10 was the first year of improved shirt sponsorship and kit supply deals with Etihad Airways and Umbro respectively. The new Umbro deal facilitated merchandising revenue growth of 60% to £7.9m (€9.6m). The club has focussed on expanding its commercial partnership portfolio, revenue from which grew five fold in 2009/10, including deals with the Abu Dhabi Tourism Authority, Etisalat, and Aabar all of which are based in the Middle East. Further growth in this area is anticipated in 2010/11 as a result of additional deals, including those with Heineken and Jaguar.
Manchester City’s matchday revenue grew in the year by £3.6m (17%) to £24.4m. This was in spite of the club having missed out on European qualification and thus the number of home matches decreasing from 28 to 24 in 2009/10. The reduction in the number of European competition home matches was partially offset by successful and lucrative domestic cup campaigns, including reaching the semi-final of the League Cup and the fifth round of the FA Cup. Matchday revenue was also driven by increased average league home match attendances, with a 6% increase to 45,512 (c.95% of capacity).
Despite receiving no European broadcast revenue, the club’s improved performance in the Premier League and an increase in the number of live televised games, accounted for broadcasting revenue growing by £5.8m (12%) to £54.0m. Premier League central distributions for the year were £49.6m, an increase of £9.5m (24%) on 2008/09, which was supplemented by broadcast revenues from domestic cup campaigns.
City have raced to a record 11th position in the Money League. The seemingly substantial gap (€52.3m) between 10th (Juventus) and 11th looks bridgeable over the next couple of years, particularly given the issues faced by Juventus and Liverpool, although Premier League rivals Tottenham Hotspur will also be pushing for a top ten position in the immediate future. Crucial to the next step up will be whether the heavy investment in the playing squad is matched by on-pitch success, both domestically and, more importantly in revenue terms, through qualification for the UEFA Champions League.
|The Deloitte Football Money League 2011 top 20 clubs|