4. Bayern Munich
Deloitte Football Money League 2012
|2011 revenue||2010 revenue||2010 position|
|€321.4m (£290.3m)||€323m (£264.5m)||4|
A comparatively disappointing season on the pitch for Bayern Munich was mirrored by a slight decrease in total revenue from €323m to €321.4m (£290.3m) in 2010/11. The club finished third in the Bundesliga and exited the Champions League at the first knockout round, as compared with a domestic double and Champions League final appearance in the previous season. This resulted in Bayern parting ways with manager Louis van Gaal, replacing him with Jupp Heynckes.
Despite a small drop in revenue, Bayern have maintained fourth position in the Money League, although the gap between the Bavarians and third placed Manchester United has increased from €26.8m to €45.6m (£41.2m).
Bayern’s disappointing Champions League campaign contributed to an overall fall in broadcast revenue of €11.6m (14%) to €71.8m (£64.8m). The club’s exit at the round of 16 resulted in UEFA distributions totalling €32.6m (£29.4m). This is a decrease of €12.8m on the €45.3m they received for the 2009/10 campaign in which the club reached the final, finishing runner-up to Internazionale.
Despite the Allianz Arena hosting fewer home games in the 2010/11 season, 23 compared with 25 in 2009/10, matchday revenue increased by €5.2m (8%) to €71.9m (£65m). This was due to a combination of higher ticket pricing, more friendly matches and more attractive home opposition in the domestic cup. The club continued to enjoy sell out home attendances of 69,000, for league matches.
Bayern continue to lead the Money League in terms of commercial revenue, with an increase of €4.8m (3%) to €177.7m (£160.5m) in 2010/11. While Real Madrid have narrowed the gap in terms of commercial revenue from €22.1m to €5.3m (£4.8m) in 2010/11, Bayern appear well placed to enjoy continued commercial revenue growth. The Bavarians recently extended its kit sponsorship agreement with Adidas, worth a reported €25m annually, for a further eight years until 2020.
The club has complemented this by signing an extension to its premium partner sponsorship with Audi. It has also recently been reported that the club is in talks to secure a partnership agreement with Russian energy company Gazprom, further indicating that commercial revenue looks set to remain strong in coming years.
This commercial strength is a key contributor in allowing the club to pay off the debt associated with the building of the stadium. Club president Uli Hoeness recently commented that Bayern hope to be free of stadium debt in six to seven years.
A return to domestic league and cup success, as well as prolonged European campaigns, appears crucial if Bayern are to build on their commercial revenue superiority and mount a challenge to the Money League’s top three.
|The Deloitte Football Money League 2012 top 20 clubs|