15. Olympique de Marseille
Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€141.1m (£115.5m)||€133.2m (£113.5m)||(14)|
Olympique de Marseille slips down one place in the Money League but again narrows the gap to French rivals Olympique Lyonnais, the fifth consecutive season that the rival from the Côte d’Azur has made up ground on the club it finished one place above to win Ligue 1 in 2009/10, reducing the revenue gap over that period from €43m to €5m.
The club’s first league title since 1991/92 secured a place in the group stage of the 2010/11 UEFA Champions League, where it has progressed to the knock-out stages. This is an improvement on the previous season which saw the club parachute from the Champions League into the Europa League having failed to qualify from its group for the knock-out stages of Europe’s top-tier clubs competition. As a result OM can anticipate an increase in UEFA central distributions in next year’s Money League.
Despite an average league attendance of over 50,000, by far the highest in France, OM generated matchday income of only €1m per match from 25 home games, one of the lower values among Money League clubs. Marseille’s plans to renovate the Stade Vélodrome are central to increasing matchday income, and work is due to start in June 2011 to increase the capacity to 67,000 by the summer of 2014. The completed stadium is expected to meet UEFA’s 5 star rating and be a key venue when France stages UEFA Euro 2016.
Although the redevelopment can be expected to provide the platform for long term increases in matchday revenue, a temporary drop in capacity to 42,000 whilst the work is carried out will dent Marseille’s chances of increasing income from this source over the three seasons from 2011/12.
Broadcasting revenues account for c.50% of the club’s total revenues at €70.8m (£58m). The growth of €5.2m on the previous season includes an increase of €2m in distributions from the Champions League and UEFA Europa League.
OM recorded a rise in commercial income of €2.4m (6%) to €45.1m (£36.9m). The 2009/10 season was the last with Direct Energie as the main shirt sponsor, having been replaced for 2010/11 by betting company BetClic. We expect the club to feature in coming editions of Money League as long as it continues to qualify for the Champions League. With five points separating the top ten teams going into the Ligue 1 winter break, maintaining domestic performance whilst competing in the knock-out phase of the Champions League is central to maintaining income levels over coming seasons.
|The Deloitte Football Money League 2011 top 20 clubs|