2. FC Barcelona
Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€398.1m (£325.9m)||€365.9m (£311.7m)||(2)|
Barcelona’s unprecedented on-pitch success in 2008/09 was continued into 2009/10, a season in which the club won La Liga and the Spanish Supercopa. This was complemented by reaching the semi-final of the UEFA Champions League and being crowned FIFA Club World Cup champions in December 2009.
Despite the strengthening of Sterling against the Euro between 2008/09 and 2009/10, Barcelona have consolidated their 2nd placed position in the Football Money League, increasing their lead over Manchester United from €38.9m in 2008/09 to €48.3m (£39.5m). In 2009/10, revenue grew across all three categories with total revenue increasing by 9% to €398.1m. Less successful Copa del Rey and Champions League campaigns saw the number of home matches at the Nou Camp reduce from 30 in 2008/09 to 27 in 2009/10. Even so, matchday revenue increased slightly by €2.3m (2%) to €97.8m, with Barcelona generating the 4th highest matchday revenues amongst Money League clubs. A small increase in matchday revenue in 2010/11 will likely enable Barcelona to join Real Madrid in generating over €100m across each of the three revenue streams. Manchester United will also potentially achieve this in 2010/11.
Broadcast revenues increased by €19.7m (12%) to €178.1m with a rise in Champions League central distributions of €8.1m, particularly driven by higher market pool payments to Spanish clubs, contributing to this increase. The club also signed a new individual broadcast contract with Mediapro in 2010, with improved financial terms, which runs until 2014.
2009/10 saw a healthy increase in commercial revenue of €10.2m (9%) to €122.2m. Following the arrival of new President Sandro Rosell in June 2010, the club entered into a multi-year main shirtfront sponsorship deal for the first time in its history. The new administration has attributed this decision to the need to to tackle the club’s debt. The five and a half season deal with Qatar Sports Investment worth a guaranteed minimum of €165m (£135m) is the highest of any reported shirt sponsorship deal and will see the Qatar Foundation logo on the Blaugrana’s shirt from the start of the 2011/12 season through to the end of the 2015/16 season. Part of the new administration’s strategy will look to build on Barca’s on-pitch success and the strength of its brand in order to increase commercial revenue.
If Barcelona can sustain their remarkable on-pitch success of recent seasons and continue to translate this into revenue growth then they will challenge their great rivals for top position in the Money League in future editions.
|The Deloitte Football Money League 2011 top 20 clubs|