1. Real Madrid
Deloitte Football Money League 2012
|2011 revenue||2010 revenue||2010 position|
|€479.5m (£433m)||€438.6m (£359.1m)||1|
A €40.9m (9%) increase in revenues to €479.5m (£433m) sees Real Madrid maintain its position at the top of the Money League for the seventh consecutive season. Following the appointment of José Mourinho as manager, the club emerged victorious in the Copa del Rey but again finished runners up in La Liga to their great rivals Barcelona who also knocked Real out of the Champions League at the semi-final stage.
Real has enjoyed phenomenal growth, with annual revenues increasing by almost €200m over the past five years and is closing in on revenues of €500m.
Broadcast revenue increased by €24.8m (16%) to €183.5m (£165.7m) in 2010/11. This increase was driven in large part by a return to form in the UEFA Champions League. Progress to the semi-final stage delivered €39.3m (£35.5m) in UEFA distributions compared with €27.2m in 2009/10. The majority of the club’s broadcast revenue is still generated from its broadcast rights contract with Mediapro which runs until 2013/14.
Commercial revenue increased by €21.6m (14%) to a total of €172.4m (£155.7m) in 2010/11, with Real Madrid second only to Bayern Munich in terms of commercial revenue generation. Los Blancos’ commercial success continues to be underpinned by strong revenue growth across areas including merchandising, sponsorship and non-matchday activities. The club’s shirt front deal with Bwin runs until 2012/13, with Real also generating significant revenue through its continued kit sponsorship with Adidas. The club’s commercial revenue looks set to remain strong with Real recently securing a five year partnership with Emirates Airlines from 2011/12.
The club’s attendance levels decreased slightly in 2010/11 with an average league match home crowd of 66,261. The club also lost the benefit of the one-off revenue it had received from the hosting of the Champions League final in 2009/10. As a result, despite prolonged European and domestic cup campaigns contributing to an increase in gate receipts, overall matchday revenue in 2010/11 fell by €5.5m (4%) to €123.6m (£111.6m).
Strong revenue growth has kept Real Madrid at the top of this year’s Money League. Although Barcelona has narrowed the gap, Real still had a €28.8m revenue advantage in 2010/11. The club hope the arrival of the “Special One” and continued investment in playing staff translates into on-pitch domestic and European success, in order to assist Real in maintaining its long-term supremacy at the top of the Money League.
|The Deloitte Football Money League 2012 top 20 clubs|