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4. Bayern Munich

Deloitte Football Money League 2011

2010 revenue 2009 revenue 2009 position
€323.0m (£264.5m) €289.5m (£246.6m) (4)

A domestic league and cup double and their first UEFA Champions League final since 2001 helped Bayern Munich to generate total revenue of €323m (£264.5m), up by €33.5m (12%) on 2008/09, and secure fourth place in the Money League for the third consecutive year. The Bavarians have closed the gap on Manchester United in third spot to €26.8m, a reduction of €10.7m since 2008/09. However, given that Bayern’s almost perfect season coincided with United’s worst run in the Champions League for four years and that the Red Devils will grow broadcast and commercial revenues again in 2010/11 it remains a significant challenge for Bayern to break into the top three for the first time since the 2001/02 season.

BayernMunich revenue

Bayern’s revenue exceeded €300m for the first time in 2009/10 with growth across all three revenue streams. The largest rise was in broadcast revenue which increased by €13.8m (20%) on the 2008/09 figure to reach €83.4m (£68.3m) in 2009/10. Finishing runner-up in the Champions League to Internazionale earned Bayern central UEFA distributions of €44.9m, an increase of €10.3m on 2008/09, the third highest of all the Money League clubs after Internazionale and Manchester United. However, the value of these deals remains significantly lower than its European rivals due to the limited development of German Pay-TV market compared to the other ‘big five’ European countries.

As in previous years, commercial revenue is the club’s real strength, accounting for over half of total revenue. The €172.9m (£141.6m) generated from commercial activities in 2009/10, an increase of €13.6m (9%) on the previous year, is the highest of any of the Money League clubs and remains more than €20m higher than the next best, €150.8m (£123.5m), achieved by Real Madrid.

The club’s on-pitch success during 2009/10 is likely to have contributed to this growth by triggering performance bonuses attached to their sponsorship deals.

The progress of Louis van Gaal’s men to domestic and European cup finals led to the club playing 25 home matches during 2009/10 as compared with 23 in 2008/09. This, combined with a season of largely selling out the 69,000 capacity Allianz Arena, has seen Bayern’s matchday revenue increase by €6.1m (10%) in 2009/10 to €66.7m (£54.6m). These increased revenues have facilitated the club’s ability to pay off a large portion of the stadium debt; within six years of the stadium opening the club will reportedly have paid off €176m.

Despite an indifferent first half of the 2010/11 domestic season Bayern have successfully qualified for the knock out stages of the Champions League, which is vital if they are to keep clear distance between themselves and the chasing pack and make up further ground on the Money League’s top three.

Register The Deloitte Football Money League 2011 top 20 clubs








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