7. AC Milan
Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€235.8m (£193.1m)||€196.5m (£167.4m)||(10)|
The return to UEFA Champions League football in 2009/10 helped AC Milan climb three places to seventh in the Money League with record revenues of €235.8m (£193.1m), up €39.3m (20%) on 2008/09. This climb in the rankings included overtaking city rivals Inter, despite the Nerazzurri’s on-pitch dominance in 2009/10.
Reaching the Champions League’s Round of 16 earned the club €23.8m in UEFA central distributions, dwarfing the €0.4m they received during their 2008/09 UEFA Cup run. This, combined with revenue from archive rights and option payments, drove a €42.1m (43%) increase in broadcast revenue in 2009/10. Milan boast the third highest broadcast revenue in this year’s Money League with €141.1m (£115.5m). However, the club faces a struggle to maintain or increase this in the next edition of the Money League, given the introduction of collective selling of Serie A broadcast rights from 2010/11 and a more equal distribution of revenues amongst Italian clubs.
Despite finishing third in Serie A and competing in the Champions League, Milan’s matchday revenue fell by €2.1m (6%) to €31.3m (£25.7m) in 2009/10 and accounted for only 13% of total revenue. A 16,900 decrease on 2008/09’s average league attendance of 59,700 has left Milan’s matchday revenue, with the exception of Juventus, as the lowest of the top ten clubs in the Money League and lower than that achieved by some clubs who did not make it into the Money League’s Top 20. Plans to renovate the San Siro as part of Italy’s bid for UEFA Euro 2016 may have provided the platform to boost matchday revenue, but since France were chosen to host the tournament these plans are less certain, although redevelopment is much needed.
The Rossoneri’s commercial revenue decreased by €0.7m (1%) to €63.4m (£51.9m) in 2009/10. The club’s shirt sponsorship deal with Bwin, reportedly worth an average of €12m per season, expired at the end of the 2009/10 season and has been replaced by a five year deal with Emirates worth a similar €60m (£49m). This contract, combined with a kit deal with adidas until 2016/17 and Champions League qualification, will help Milan to generate strong commercial revenues in 2010/11.
As noted, the club faces long term structural challenges in matchday and broadcast revenue. In the short-term, the club’s performance both domestically and in the Champions League under new manager Massimiliano Allegri will be the key determinant of how high they finish in next year’s Money League.
|The Deloitte Football Money League 2011 top 20 clubs|