Deloitte Football Money League 2011
|2010 revenue||2009 revenue||2009 position|
|€255.9m (£209.5m)||€242.3m (£206.4m)||(6)|
The arrival of Carlo Ancelotti as manager in the summer of 2009 after a period of managerial turbulence was immediately followed by significant on-pitch success. The club won the Premier League to end Manchester United’s three year reign as champions, with the league title complemented by retaining the FA Cup and in doing so, securing for the club its first League and Cup double. However, domestic achievement contrasted with a disappointing UEFA Champions League campaign that saw Chelsea eliminated in the first knockout round by their former manager José Mourinho’s Internazionale.
The club achieved less success in terms of revenue growth, with total revenue growing by only £3.1m (2%) to £209.5m, preventing the club from regaining their place in the top five (which was lost to Arsenal last year). As with Manchester United, a decline in matchday revenue was offset by increases in broadcast and commercial revenue.
Over the year, commercial revenue grew by £3.5m (7%) to £56.3m (€68.8m). The long term, high value shirt front (Samsung) and kit (adidas) deals were complemented by new partnerships, such as that with 188Bet. The security of the club’s main partner deals as well as the continued growth of its sponsorship portfolio through recent deals such as those with Singha and Lucozade, provides a platform for the club to achieve further growth in future years.
For the first time since Roman Abramovich’s acquisition of the club Chelsea’s matchday revenue fell, by £7.3m (10%), in part due to the club’s disappointing Champions League campaign resulting in two fewer home fixtures in the competition. Although average home league attendances remained very strong at 99% of capacity (41,422), limited stadium capacity restricted Chelsea to the lower half of the top 20 in terms of average attendance amongst the Money League clubs. Despite this the club still generated the fifth highest matchday revenue with £67.2m (€82.1m) at an average of £2.4m per game.
Despite a less successful European campaign, the increased Premier League and UEFA Champions League distributions, up £5.1m to £52.8m (€64.5m) and €1.3m (£1.1m) to €32.2m (£26.5m) respectively, contributed to an increase in total broadcasting revenues of £6.9m (9%) to £86m (€105m).
Consistent on-pitch success, both domestically and in Europe, coupled with further commercial revenue gains are likely to be key to revenue growth in the short term. However, the limited capacity of Stamford Bridge, and the limitation this places on matchday revenues will make it challenging for Chelsea to return to the top five in the Money League in the near future.
|The Deloitte Football Money League 2011 top 20 clubs|