Revenue enhancement and cost control
The ability of a sporting organisation to grow its revenues, whilst retaining tight control over costs, is key to generating profits for future investment in the development of grassroots sports facilities, and remuneration of elite players and athletes.
Obtaining an informed and robust understanding of the likely return on any investment in facilities – in terms of likely additional revenue as well as the uplift in operating costs – should be a key input into any venue development decision making process.
Issues and trends
- Maximising ticketing revenues (general admission and corporate) whilst retaining the goodwill of your supporters;
- Ensuring that revenue growth translates into improved profitability due to strong cost control and a clear understanding of margins on key revenues;
- Building flexibility into the cost base to insulate the business from a fall in revenue if on-pitch performance is worse than expected;
- Understanding the return on investment from proposed venue development.
Our solutions
We can assist you with a detailed review of your key revenue and cost streams. Some of the areas where we can help you include:
- Customer analysis and ticket revenue maximiser
- Corporate hospitality optimisation
- Performance related pay
- Venue operational improvement
Useful links
Case studies
Ticketing research and corporate hospitality optimisation for Premiership football clubs, and a performance related pay project for a major European football club.
“The project was a huge success and opened our eyes”
Rob Waddelow, Ryder Cup Financial Controller, European Tour
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