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Business planning

A fully integrated business plan is a key document for any sports organisation, and can become a key tool to drive the organisation forward and monitor progress towards strategic goals. External assistance in the development of a business plan can bring additional credibility as well as reducing the burden of preparation on management and bringing an independent challenge and perspective.

The Sports Business Group is continually working on planning projects for a variety of sports organisations. Our business planning experience ranges from Premier League football clubs to smaller operations at the lower and non league levels, on to racecourses, rugby and cricket grounds. We are experienced at working directly with sports organisations and with financiers, public sector funders and property developers

Issues and trends

  • Sports venue development;
  • Revenue enhancement and cost control;
  • Sports business market information, including economic impact studies;
  • Benchmarking business performance and identifying upsides;
  • Sports regulation and its impact on governance.

Our solutions

We can offer you a number of business planning services in respect of the development and review/testing of business plans. Our services include:


Useful links

  • Meet the team
  • In the press
  • Research and publications
  • Case studies
  • Submit a request for proposal
  • Contact us

Case studies

Development of a strategic business plan in conjunction with a proposed move to a new stadium for a Premiership football club, and a business plan review  for Eastleigh Borough Council.



“Deloitte's assistance with our Business Plan for the expansion of the Madejski Stadium added real value.”

Bryan Stabler, Finance Director, Reading Football Club Limited


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