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Ticketing assurance

In today’s world of intense media focus and strict regulations, it is important that tickets are distributed to bona fide fans and customers. Controls over the sale and distribution of tickets at sports events are often not as strong as they could be, which can result in organisers not being fully aware of who is in attendance and whether they have paid, as well as creating potential for negative publicity and poor relations with fans.

Deloitte’s specialised Data Quality team have worked with a number of top sports clubs to provide in-depth analysis of ticket sales, both for specific events and for season-long competitions. Our analysis has highlighted problem areas and provided vital information to help resolve potential issues and inefficiencies in the way that tickets are sold.

There are obvious challenges around large quantity ticket sales, including the following key issues:

  • do you know the names of all ticket holders at your matches, especially for match day tickets?
  • how do you know that you are only selling tickets to people you want in your ground?
  • how do you know that individuals are not bulk buying tickets for distribution outside of official channels?
  • are you selling tickets at inflated/deflated prices?
  • are you experiencing ticket price variances for specific ticket types?
  • are you sure you’re not selling multiple tickets for the same seat?

For more information about the broader range of services offered by Deloitte’s Information & Technology Risk group – including project risk, privacy and data protection, Business Continuity and Resilience - see our Information & Technology Risk site.

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