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Austin Houlihan

Senior consultant


Austin is a Senior Consultant in the Sports Business Group with over ten years of experience working in the sports business sector.

He has considerable experience working on strategic, media and commercial development assignments with governing bodies, clubs, and other organisations in the UK and internationally across a number of sports. Austin’s responsibilities also include developing and managing the Group’s Sports Business Information System.

Austin leads the Group’s sports media and commercial rights work, advising investors in the sports rights sector as well as sports rights owners on broadcast and commercial rights strategy. His recent work includes commercial strategy development with a major European football league, and advising a UK governing body on broadcast strategy. He has also advised a number of sports rights agencies including Infront, IMG, Dorna and Sportfive.

He also leads the Group’s rugby and tennis assignments, working with many of both sport’s key stakeholders including the International Rugby Board (IRB), European Rugby Cup Ltd (ERC), Celtic Rugby, several National Rugby Unions and clubs, and the Association of Tennis Professionals (ATP). Assignments include reviewing the finances of ATP tournaments, reviewing the finances and competition structures of global rugby union, and valuing the potential broadcast and commercial revenues for the Rugby World Cup.

He is the project manager of the Deloitte Football Money League and author of the Deloitte Annual Review of Football Finance.

Other specialists in the Sports Business Group.

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