Alan SwitzerDirector |

Alan is a director in the Sports Business Group with over nine years experience in the sports business industry. He has worked with a wide variety of governing bodies, clubs and other organisations from a broad range of sports.
Alan leads the Sports Business Group's horseracing and equestrianism assignments, and has worked with many of Racing's key organisations and major racecourses. His work has included the British Horseracing Authority’s flagship report on the Economic Impact of British Racing, financial due diligence in over £300m of racecourse redevelopments including Ascot, Aintree and Cheltenham.
He also works on sports betting assignments including commercial due diligence on the tote and a strategic review of a major UK football club’s betting and gaming operations.
Alan leads the Group’s motorsport work including commercial due diligence for Bridgepoint’s on their successful acquisition of MotoGP and financial due diligence on several Formula 1 teams.
Alan is an author and project manager of the Deloitte Annual Review of Football Finance.
He is a keen racegoer and supports Liverpool.

