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Can Saints seize the £90 million promotion prize?

26 April 2012

Southampton can expect a revenue boost of at least £90 million if they march on to automatic promotion this weekend, according to Deloitte, the business advisory firm.  Victory against Coventry City, or West Ham United failing to pick up three points against Hull City, will see the Saints secure automatic promotion to the Premier League after a seven year absence.

Adam Bull, Consultant in the Sports Business Group at Deloitte, commented:  “The three Championship clubs which are ultimately promoted this season can expect a revenue increase of more than £40m in 2012/13.  This is primarily due to Premier League broadcast income, in addition to greater commercial income and higher gate receipts. Even if a club is relegated after one season in the Premier League, it is entitled to parachute payments over the following four seasons of up to £48m.”

Following the games on Saturday, there will still be a third and final Premier League position for another team available.  Southampton or West Ham United will join Blackpool and Birmingham City in the play-offs.  Cardiff City or Middlesborough will take the final play-off spot to battle it out for promotion.

Bull added: “The Football League Championship Final will again offer the most substantial prize in the football world, worth around £90 million to the winners of the match.  The financial rewards provide promoted clubs with the opportunity to strengthen the foundations of a club for years to come through investment in long-term infrastructure, as well as investment in players in the short-term.”

Ends

Notes to editors

About the Sports Business Group at Deloitte
Over the last 20 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

For further information on our services you can access our website at www.deloitte.co.uk/sportsbusinessgroup

About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press.

Member of Deloitte Touche Tohmatsu Limited.

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