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Adapting to a changing landscape

Midyear outlook for the global chemical industry


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Adapting to a changing landscape coverThe past year has been a defining one for the global chemical industry. The well-known struggles of the automotive and construction industries have translated into reduced demand, declining revenues, and diminishing profits for nearly every chemical company worldwide. Globally, production declined over 10% midway into 2009 resulting in companies being forced to rethink and adapt their strategies for the present as well as the future.

To help better understand the forces moving the industry, Deloitte's Global Manufacturing Industry Group turned to a global panel of chemical industry leaders for perspectives on the state of the industry, and the difficult decisions companies in the sector must make in the short term that will determine who wins, who loses, and who survives in the future.

Outlook at a glance

  • Global demand for chemicals has contracted significantly, with the automotive and construction sectors bearing most of the responsibility
  • Given the unlikelihood of a return to pre-recession levels in demand soon or in the intermediate term, consolidation will be a major trend, both within the chemical industry and in end user markets
  • Revising and redefining the corporate business model will be an important restructuring tactic to adapt to the new economic environment

Read the full report: Adapting to a changing landscape (PDF)

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