Influencing citizen behaviours to achieve policy outcomesFrom the bottom up |
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Background
Governments seek to help citizens make the right choices such as to recycle, to eat healthily, to stop smoking, or to read to our children.
This paper examines case studies of some organisations that have effectively used behavioural approaches to influence people to make choices, and illustrates how these approaches could help central and local government in the UK.
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Influencing citizen behaviours to achieve policy outcomes (PDF)

