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Insurance market update - June 2012

The Deloitte view for life insurers

Insurance market update - June 2012


With the Retail Distribution Review (RDR) due to come into effect from 31 December 2012, bringing with it the end of commission based distribution models, the future of distribution strategies in the retail investment market are unclear. Without commission based models, fewer advisers are expected to remain in the market post-RDR as it becomes unprofitable for them to serve the mass market. With a reduced distribution network, providers must find new ways of competing as opposed to just focusing efforts on those advisers that bring them the most business.

Key findings

In this edition, Andrew Power looks at the impact of the RDR on insurers’ approach to targeting and effectively segmenting the advisers they work with and how by tailoring their approach to advisers’ differing needs and characteristics insurers can gain competitive advantage.


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