Bridging the advice gap
Delivering investment products in a post-RDR world
Adviser Charging (AC), which is to be introduced in the UK as a part of the Retail Distribution Review (RDR) from December 2012, is set to transform the retail distribution landscape. Financial advisers will no longer be able to receive commissions from product providers for recommending retail investment products to customers. Instead, they will have to charge their customers for advice.
After many years of receiving ‘free advice’, or advice which appeared to be free as a result of a commission based adviser remuneration model, how will consumers respond?
Based on Deloitte analysis of more than 2,000 UK adults’ reactions to the new rules*, our report identifies that up to 5.5 million disenfranchised customers will either choose to cease using financial advisers or lack access to them.
These customers, who account for 11 per cent of UK adults, represent a significant post-RDR advice gap. However, for product providers who can serve the four segments within it effectively, the advice gap presents a major opportunity.
Our paper, ‘Bridging the advice gap: Delivering investment products in a post-RDR world’:
- explores the implications of AC for customers and providers;
- identifies four customer segments in the advice gap and how to reach them; and
- sets out our thoughts on the way forward for providers.
*YouGov survey, commissioned by Deloitte, May-June 2012