Deloitte Taste of the Nation
Londoners, Generation Y stay in more; while women and rest of UK keep on socialising
3 December 2012
Generation Y consumers (18-34 year olds) have reduced the number of times they are going out to eat and drink by 3.7% in the last six months, according to the latest Taste of the Nation report from Deloitte, the business advisory firm, and BDRC Continental. There was also a sharp decline in the average number of occasions Londoners went out between spring and autumn, down 9% from 31.1 to 25.7 visits on average per month.
However, the dip seen in Generation Y and London consumers has been offset by stronger activity elsewhere in the UK and by women going out increasingly often.
Jon Lake, a corporate finance director in the licensed retail group at Deloitte, comments: “Despite the cautious mood, and a period containing numerous activities, including the London 2012 Olympic and Paralympic Games and the Diamond Jubilee weekend, consumers across the UK have continued to go out more often. London has traditionally been a strong driver of growth and remains robust. The slowdown in the capital over the past six months can almost certainly be attributed to these one-off factors and unseasonably wet weather.”
Some of the other key findings of the latest Taste of the Nation survey, include:
Ben Perkins, head of consumer business research at Deloitte, says: “The slow return of consumer confidence is reflected in the gentle, yet constant, pace of growth in the eating and drinking out market. However, that confidence remains fragile. A cautious consumer mindset prevails and is dependent on a number of external factors such as the economy, inflation and job security. If the country experiences a hard winter, this too will impact the sector. As such, growth over the coming period is expected to be steady rather than spectacular.”
Notes to Editors:
About the report
Taste of the Nation, produced by Deloitte, together with BDRC Continental, explores the trends and patterns of consumers’ eating and drinking habits out of the home. It takes into consideration every time they purchase drink or food from a pub, bar, coffee/sandwich shop, fast food outlet, restaurant or club, whether it be a sit-in or takeaway occasion, shedding light on the size of the market and its opportunities.
The survey was completed by a nationally representative sample of 3,000 British adults, during October 2012, and comprised strong representation from all UK regions (excluding Northern Ireland), as well as different age and gender groups.
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.
Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.
The information contained in this press release is correct at the time of going to press.
About BDRC Continental
BDRC Continental is the UK’s largest independent market research agency. Established in 1991, the company has built an unrivalled reputation as a full service consultancy with specialist expertise across a number of sectors including business to business, financial services, hotels, meetings & hospitality, media & advertising, internet & telecoms, Government & not for profit, culture & leisure and tourism, travel & transport.
Member of Deloitte Touche Tohmatsu Limited.