International retailingFinding growth in challenging times |
 |
|
In the current economic climate finding avenues for growth and profitability is more critical than ever. The financial crisis is eroding disposable income and consequently increasing the pressure on retailers. Rising input costs, supply chain costs and stagnating if not decreasing top line growth in the home market is placing enormous pressure on retailers’ margins. While the UK retail market is undergoing a period of slow growth, potentially decline, there are still markets abroad that offer attractive growth prospects.
Under the influence of globalisation, consumer preferences are becoming increasingly similar, which creates prospects for UK retailers to expand into new markets and explore new opportunities for growth. Even in this challenging retail climate companies do succeed in achieving double digit growth by successfully executing a clear and focused international strategy. This is evidenced by the success of retailers such as Tesco, H&M and Burberry.
International retailing
(855.51 KB)
