The report explores the information needs and wants of current and future European food shoppers and how these vary according to different criteria.
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Food & Beverage
The food and beverage industry has experienced significant change recently; we have seen unprecedented rises in fuel and commodity prices; changes in the world’s population have caused real supply and demand issues for companies; and the impact of bio-fuel subsidies and the financial crisis have been immense. In our view, it has never been more difficult to build a successful, sustainable and socially responsible food and beverage business in the UK.
Our deep understanding of the issues and trends affecting food and beverage businesses (producers, growers, manufacturer and retail) mean that we are uniquely placed to advise our clients on all aspects of the food and beverage industry from farm to fork.
Research and insights
Issues and trends within the industry
Pricing and Promotions
We look at the leading practices for improving both pricing and promotions, and how these come together into an integrated commercial strategy.
Supply Chain Network Optimisation
A recent Deloitte survey found that 77% of middle-ranking and senior executives view logistics and distribution as a significant challenge and recognise that successful integration of multiple channels yields higher customer satisfaction, more efficient operations, and increases revenue.
Shopper Marketing
Both retailers and manufacturers are increasingly realising the store’s potential as a marketing medium and are now targeting shoppers through more shopper-centric approaches, commonly called Shopper Marketing. Shopper marketing moves beyond traditional marketing and trade promotions to understand and engage the shopper and ultimately deliver an enhanced shopping experience.
