When consumer businesses look at their digital journey, the five forces of digital disruption provide a framework for understanding digital and ways in which it is impacting their business today.
|Mobile – the most disruptive force of all. Mobile penetration and usage is growing exponentially, creating a new sales channel and a platform for improving engagement and collaboration across the business.|
|Social – social media is fundamentally changing the way in which consumers communicate with each other and interact with brands, both in terms of increasing customer engagement and the data and feedback collected. Social media can enable faster, easier and more cohesive channels to communicate across a business and its supply chain.|
|Analytics – managing, analysing and acting on the vast amounts of data being collected is dramatically changing the way products and services are offered and sold. It is empowering colleagues across the enterprise and raising expectations of what they can and should achieve.|
|Cloud – cloud services provide flexibility, scalability and total accessibility. Their usage advances technical capabilities which consumer businesses must be ready to embrace.|
|Cyber – the proliferation of digital access points and the exponential growth of consumer data has increased the risks of cyber crime for consumer businesses and, with it, digital risk is becoming an increasingly important issue for consumer trust, corporate governance and brand protection.|