Deloitte comments on latest ONS retail sales data
21 May 2014
Commenting on today’s ONS retail sales figures, Ian Geddes, UK head of retail at Deloitte, said:
“Today’s strong figures were boosted by Easter falling late and the further loosening of consumers’ purse strings, with people continuing to spend more in non-food sectors. There was also a strong bounce back in the food sector.
“The internet has been a key catalyst for growth, in-store as well as online. Consumers are increasingly using their smartphones to research products and compare prices when out shopping, with our research showing that people who do this spend 61% more than on the average trip. The growth of click-and-collect has brought online shoppers back to bricks and mortar shops, creating more opportunities for in-store sales. Consumers’ desire for more flexible and convenient ways to receive their online purchases has also led to innovations such as using tube stations as collection points.
“It is encouraging to finally see some strong figures in the food sector, as this remains a challenging market for the large grocers who are vigorously responding to consumers’ changing retail habits and, are currently implementing significant structural reorganisation. This is clearly a long race and the large grocers are repositioning themselves to win over customers in the new, more complex era of multichannel retailing.”
Notes to editors
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