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Exploring the third dimension

Relevant and timely information to empower shopper’s choice


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Exploring The Third Dimension

 

Background

We have recently completed a study in conjunction with The Coca-Cola Retailing Research Council Europe Council entitled ‘Exploring the third dimension: Relevant and timely information to empower shopper’s choice.’ The report explores the information needs and wants of current and future European food shoppers and how these vary according to different criteria. The report also looks at the significant information challenges facing retailers and branded manufacturers as a growing segment of the population needs and seeks specific information when they shop.

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