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The Deloitte Consumer Tracker

Q2 2013

The Deloitte Consumer Tracker

We are pleased to present the latest edition of the Deloitte Consumer Tracker. This report is an economic update focusing on consumer spending attitudes and behaviours based on our proprietary consumer survey and analysis of the macroeconomic environment.

Ripe for the picking?

Another step on the long road to recovery as consumer confidence remains on an upward trend. Against a backdrop of a brightening UK economic outlook, the latest Deloitte Consumer Tracker finds that pressures on consumers are easing.

Rising employment, increased housing market activity and low inflation continue to provide the right conditions however higher earners are more likely to have benefited from an income rise. Overall, 47% do not foresee improvements in disposable income levels for 2014 but spending is expected to increase in the next quarter.

Key findings

  • Consumers feel the most optimistic about their disposable income since the Consumer Tracker began in 2011 (-29% vs. -36% in Q2 2012).
  • Confidence is up, but consumers remain cautious about their long-term prospects.
  • Consumers are placing less emphasis on controlling their costs and are slightly more willing to contemplate spending on non-essentials.
  • Higher income earners’ level of confidence in disposable income has moved into positive territory.
  • The service sector is benefiting from the shift in consumer behaviour with spending on restaurants and short breaks increasing.
  • Consumers intend to increase discretionary spending in Q3 2013.

Read the Deloitte CFO Survey

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