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Deloitte comments on latest ONS retail sales data

25 April 2014

Commenting on today’s ONS retail sales figures, Ian Geddes, UK head of retail at Deloitte, said:

“These results are a further sign that consumers are starting to release the handbrake on their discretionary spending, whilst continuing to keep an eye on costs when shopping for essentials. Food retailers continue to struggle, despite easing inflation, as consumers remain focused on price. The strongest growth in non-food sales for over a decade is undoubtedly flattered by the comparison with last March, when bad weather hit footfall. However, this confirms our view that there is a strong momentum in the consumer market which we expect to continue, and if anything accelerate, as growth in real incomes increases.

“According to Deloitte’s Consumer Tracker, in Q2 2014 consumers intend to increase their discretionary spending by six percentage points compared to the same period a year ago, whereas the number of consumers intending to spend more on essentials will come down by one percentage point.”


Notes to editors

About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press.

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Ben Jun-Tai
Deloitte LLP
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