Ed Shedd began his career in book and magazine publishing, became a published author, and set up and ran an independent television production company before joining Deloitte in 1994 to become a strategic advisor to the creative businesses.
The media industry has changed dramatically since then, but, says Ed, for all the change, the core of the industry remains the same. Media businesses are all founded on the ability to create something from nothing, to generate revenue from ideas.
With Deloitte, Ed has worked with some 50 companies from all sectors of the industry, including broadcasters, film makers and distributors, internet content providers, and TV and music production companies. He now heads the UK firm’s substantial Media practice and also leads the Technology, Media and Telecommunications (TMT) team within Strategy. The breadth of his experience, he says, allows him to help clients make crucial links with different types of company within the industry.
In his time at Deloitte, says Ed, there has never been a day when he has not faced an interesting challenge. “We are helping very senior people address very complex issues,” he says “and are in a position to make a real impact on the sector.” He speaks of the sense of pride he has in what he has helped clients achieve over the years.