Extended Sunday trading will provide Olympic boost – but wouldn’t result in higher spending over the long term
20 March 2012
Commenting on the anticipated extension of Sunday trading hours during the period of the Olympic and Paralympic Games, Ian Geddes, UK head of retail at Deloitte said: “If this anticipated measure is confirmed in George Osborne’s Budget on Wednesday, it should be welcomed as a pragmatic decision which will provide retailers with a short-term opportunity to boost trading and ease pressure on the capital’s infrastructure during what will be an exceptionally busy period.
“Our research has already shown that retailers are confident that London 2012 will provide a boost with 84% expecting an increase in demand. This change in regulation should allow them to benefit further from the thousands of visitors to the UK this summer.
“In the longer term, it would not be a huge surprise if extended Sunday trading became the norm. The customer really is king and increasingly expects to be able to shop for what they want, when they want it.
“However, any boost to revenues enjoyed by retailers during the Games is unlikely to be replicated if the measure became permanent. Such a move would allow retailers to offer their customers greater convenience, but it is also likely that it would increase costs as the period of time when consumers do their shopping would be stretched, rather than increase the spending pot itself.”
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