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Deloitte’s 2009 Online Retail Business Capability Assessment

Measuring the leaders and laggards

E-commerce is becoming a major driver of growth in the current retail environment. More than ever, retailers depend on the online channel to grow their top line. To compete for a more sophisticated and demanding consumer, retailers are constantly striving to improve the customer experience. Specifically, we know that retailers are looking at how their online presence can support and enhance that experience.

 

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