Global powers of the consumer products industry 2009Evolve, survive and thrive |
„Forty companies, or about one in six, experienced flat or declining sales. A disproportionate number of these were manufacturers of electronic products, an industry suffering from product commoditization and falling prices.”
Deloitte Touche Tohmatsu (Deloitte) is pleased to present the second annual Global Powers of the Consumer Products Industry. This report identifies the 250 largest consumer products companies around the world based on publicly available data for the companies' fiscal year 2007 (encompasses fiscal years ended through June 2008). The report also provides an outlook for the global economy; a discussion of major challenges affecting consumer products companies; the strategic implications of these challenges; and an analysis of market capitalization in the industry.
How quickly things have changed. As recently as early September 2008, most analyses of the global economy were focused on whether the US Federal Reserve and other central banks might need to increase interest rates over concern about inflation. Rising commodity prices and a perception that the worst of the credit crunch was behind us was the impetus for such discussion. Now, the world is facing a seriously frozen credit market, the prospect of a significant recession, massive government intervention in the financial markets, and a business environment far weaker and uncertain than expected in late 2008.
Questions for consumer businesses
- How are shopper and consumer needs changing, both in the short term and longer term?
- Are our historical market segmentation models still relevant, or do we need to find different ways of looking at the market and the changing landscape of available revenue and value capture?
- What do we need to do to protect and enhance our brand's reputation and ensure its relevance to consumers, whose mindsets are very different from a year ago and to whom extravagance, even to the better-off, seems inappropriate?
- What is the most effective way of communicating our brand value proposition given the fragmentation of media and the barrage of messaging that consumers and shoppers receive? How can we most effectively integrate messaging outside the store with that at the point of purchase?
- How can we keep our existing customers and consumers loyal, and win new ones?
- How can we stay ahead of the curve in anticipating their needs and accelerate innovation and time to market?
- How should we direct the focus of this innovation to respond to changing consumer needs for value and pricing while preserving the values we stand for?
- What do we need to do to adapt our business model to establish the capabilities needed to compete effectively in today's marketplace?
- Where do opportunities exist to improve operational efficiency and reduce costs—for example, in marketing, sales, customer service, distribution, manufacturing or the back office?
- How should we adapt our sourcing strategies for affordability, sustainability and security of supply?
- How can we most effectively manage and reduce food safety risks given the new issues in the changed economy and increasingly global supply chain?
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About the report
This report identifies the 250 largest consumer products companies around the world based on publicly available data for the companies' fiscal year 2007 (encompasses fiscal years ended through June 2008). But the report is much more than a list — included in its pages are discussions that together provide much-needed perspective on the industry.
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