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New strategy of client management for financial institutions

New strategy of client management for financial institutions

Author: 有友圭一 / 松田克信 / 平岛亮

This book looks at the limitation of CRM in marketing and service operations with suggestion of a new management model "SVoC". While showing us how overseas companies utilize SVoC to do business, the authors also advise on how to introduce SVoC to China.

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