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New strategy of client management for financial institutions

New strategy of client management for financial institutions

Author: 有友圭一 / 松田克信 / 平岛亮

This book looks at the limitation of CRM in marketing and service operations with suggestion of a new management model "SVoC". While showing us how overseas companies utilize SVoC to do business, the authors also advise on how to introduce SVoC to China.

© 2013 Deloitte Touche Tohmatsu in Hong Kong, Deloitte Touche Tohmatsu in Macau, and Deloitte Touche Tohmatsu Certified Public Accountants LLP in the Chinese Mainland. All rights reserved.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/cn/en/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
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