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Measuring Value®: The profit in green

Issue 7, August 2010


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价值衡量Going green in China

The Boao Forum for Asia’s 2010 Annual Conference in April dedicated a special China CEO Roundtable to the topic of "The Profit in Green" as a reflection of the importance of driving sustainability. Deloitte China CEO, Chris Lu, was invited to moderate the discussion. The roundtable was an integral part of this year’s overall BOAO Forum agenda, Green Recovery: Asia’s Realistic Choice for Sustainable Growth.

With economies across Asia, and especially China, roaring back to high growth levels after the crisis, energy consumption, carbon, and overall climate-related growth issues are central to all planning activities. At the roundtable and during registration, participants were asked of a series of polling questions.

Many businesses are beginning to change the way they are thinking about "going green," integrating this concept not only into the sustainability of their business model from an environmental perspective, but also from an economic perspective.

"We believe it is an indication that China has now aligned with other major economies and recognises that critical cleantech technologies will be included in global technology portfolios."

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