Managing change, and exploiting the opportunities it presents, forms the essence of success in telecommunications today. Synthesis of telephones, computers, and television is generating a new era of interactive electronic services, just as mobile and other services now challenge traditional stationary offerings. As many companies move into each other's markets, old dividing lines are fading. With market positions eroding or evolving, the telecommunications sector will require carefully crafted business strategies that anticipate the ultimate effects of regulatory reform, technology change, competitive dynamics, and market movements.
China's telecommunications industry is undergoing profound changes. Along with the emergence of a new full-service operation model brought out by industrial restructuring and the issuance of 3G license, the developing trends of mobility, broad band, IP and integration have been gradually obvious. Traditional phone service speeds up the pace in transforming it into a comprehensive information service, therefore a serial of significant changes have taken up in the market competition pattern. Under the international financial crisis, it is only by actively dealing with the impact brought by the crisis, further carrying out the industry reform, exploring new business pattern, technology and new business in order to expand the market of application and update the industrial chain as well as promoting the transformation of development, could the telecommunications industry really turn crisis into opportunities.
When telecom industry finished the restructuring, there are only three major telecom operators instead of the six players in the past. It is predicted that the competition of telecommunication products would become increasingly fierce, and a variety of marketing mix tactics would emerge in succession, as well as abundant product types which would create more complex competing situations. For telecom operators under new market territory, it is better to work their strength to explore new business roads with their own characteristic rather than scatter energy in every area. The issuance of 3G licence will help to establish a communication industry chain with 3G network construction, terminal equipment manufacturing, service operation and information services included. It also boosts the transformation of telecommunications business, from voice centred services to mobile data communication centred services, in direction of establishing a mobile broadband system. In light of the restructuring of operators, full-service operation together with the issuance of 3G licence, telecom market will take up significant changes in market competing patterns, and it can be anticipated that competition will be increasingly fierce, thereby the market will ask for higher requirements in aspects of business integration development, business innovation capacity and service level.
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